Is your business online yet? Or are you still in the “brick and mortar world”? If it isn’t, then it’s time to shift. After all, marketing online is what everyone’s doing. And they don’t do it for the sake of “added benefits.” They do it to survive. As a small salon business, you need to do the same. You’ve got to shift online, advertising your location, services, and products. Not to mention, you need to reach out to those in your area searching “nearby salons.” In a nutshell, shifting online is a must. And today, we’ll help you with that. We’ll mention 4 tips on effective online salon marketing. Read through the list, apply them to your business, and watch your business boom!

Does your business need a website? Of course it does. You need an online presence. Whether you be selling cosmetics or fast-food, an online presence gets you customers. After all, that’s where your market is. A website is the place where customers get to know your business. They can read up on updates, and find answers to questions you get commonly asked. But that’s not all. There are a multitude of reasons why your salon needs a website. And we’ll mention all of them in this article!

Women spend hundreds of dollars (possibly thousands) per year on beauty. They’ll buy all kinds of products and services, from nail and hair care, to makeup. Salons aren’t an exception to this rule. Many women frequent salons as a weekly habit, so there’s a large market out there to fish from. As a business, all that’s required on your part is the right strategy, and you’re set. After all…